As part of its objective to secure new markets for game meat at home and overseas, the BGA continues to work with the UK’s game processors – from smaller artisanal game processors working at a local level to larger operators working on an international basis.
The BGA has secured markets for BGA assured British game recently and continues to open up new contracts.
New BGA assured game retailers:
- Drake & Morgan is a unique collection of 23 cocktail bars and restaurants across London, Manchester and Edinburgh. Drake & Morgan now serve two of the BGA’s commercial products; pheasant sausages and game sausage rolls.
- Macdonald Hotels: The Macdonald collection of luxury hotels, resorts and spa hotels are in some of the finest UK locations with 40 sites in total. Macdonald hotels is working with the BGA to promote and increase sales of game by putting BGA game products on their bar menus across all hotels.
- Youngs Pubs: Operating nearly 220 sites, Youngs have an array of stylish pubs and hotels offering a vast range of craft beers, beautiful wines and British seasonal food in London and South East England. Young’s have made the decision to solely stock BGA assured game alongside the BGA’s commercial products, significantly growing their game sales.
- Caledonian Heritable is a pub and bar group based in Edinburgh including their flagship site at Edinburgh Airport that will now be selling BGA commercial products.
- UK Stadiums: British game will be served on the menus of stadiums throughout the UK, firstly being trialled at Wembley Stadium, then rolled out across others such as Chelsea and Twickenham, serving high capacity events such as football and rugby matches and music concerts.
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Matt Tough, Commercial Director of the BGA said, “The BGA is delighted to have these fantastic businesses on board stocking the BGA’s innovative commercial game products. At the BGA, we pioneer a standard that ensures animal welfare and environmental impact are a top priority. Putting game on the map with these businesses is only the beginning, we have some very big and exciting news to announce soon.”
The BGA will continue to use the UK’s reputation for high quality food and drink, with high standards of traceability and sustainability, aiming to further increase overseas demand for game. For game to receive BGA assurance, it must be reared, shot and processed according to strict guidelines governing everything from how the birds are treated with antibiotics to the way shoots manage natural habitats – and all these regulations guarantee BGA-assured produce to be sustainable, ethical and high quality. By choosing the BGA, these new wholesalers and restaurants are choosing the absolute best for their customers.
The BGA aim to continue to open and secure new markets for game at home and overseas. To stock BGA’s Assured British Game, stockists must go to www.britishgamealliance.co.uk/buy-bga-game/ and choose ‘Find Processors.’
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